Go to the wrong publications.
- Promote the organization not the news.
- Are not to a professional standard.
A professional journalist or editor will read your press release. If it's not relevant to his or her publication, is not newsworthy or is poorly written it will end up in the bin. You must therefore target your press release to the right publication and write to a high, professional standard.
Click on the image below to see the same sample press release edited with StyleWriter.