You must make sure your advertisement is full of specific benefits that are relevant to the reader's needs by
Deciding your aim (sales, product awareness, corporate image).
- Focusing on the audience.
- Listing the key selling points for that audience.
- Deciding the best advertising medium.
- Using an effective title.
- Using plain English.
- Finding key selling words.
- Telling the reader what to do.
Click on the image below to see the original job advertisement.
When writing job advertisement – or any other advertisement – you are paying for every word used. Use StyleWriter to help you write concisely and clearly to attract the best candidates. Here StyleWriter offers you advice to tighten the writing style to make the advertisement more effective.
Click on the image below to see the edited job advertisement.
The redraft suggested by StyleWriter is 40 percent shorter without any style faults. If you edit until you get three 'excellent' scores when using StyleWriter, you will see your writing skills improve.
To guarantee all your advertising copy and marketing material is in clear, concise and easy-to-read English, use StyleWriter.